Three wins at Q Awards

We are pleased to announce that our Linton produced Waitrose Mexican Inspired Pork King Kebab was declared the winner of the Pork category at the Q awards online ceremony yesterday (08 November) but the accolades did not stop there. Our Aldi Ashfields Grill Red Masala Pork Kebabs also bagged the Commended award in the same category and our Waitrose No. 1 Farmhouse Sausage claimed Highly Commended in the Bacon & Sausages category.

Sam Reader, Innovation & Product Director, said: “We were delighted to learn about our three shortlisted products recently, but to have all three recognised is an even bigger achievement. The Q awards are regarded the pinnacle of success in the food awards industry and we are extremely proud to walk away with the Pork category award for our Waitrose Mexican Inspired Pork King Kebab. The competition was tough and there were lots of great creations for judges to pick from but we know judges saw something special in this product.

“We were also thrilled to learn about our Commended award in the pork category and our Highly Commended honour in the Bacon & Sausages category. To get three thumbs up against some of the best in the industry really shows how much our products stand out.”

The awards celebrate the many great achievements within the industry and are seen as the industry gold standard.

Matt Casey, Head of Customer Innovation & Culinary, added: “Our Innovation team have been core in the launch of these products and we must pass on a huge thank you to everyone involved. A great deal of credit also goes to our Bromborough site for working hard to produce the Red Masala Pork Kebabs and Linton site for producing the Waitrose Mexican Inspired Pork King Kebab and Waitrose No. 1 Farmhouse Sausage. The sites have been working relentlessly to meet demand and they also deserve recognition.”

The Quality Food Awards are now in their 43rd year and have become renowned in the food sector as one of the most prestigious awards to win in the industry today. Products from every sector are judged according to a long established ten point judging criteria, covering all aspects of the product from aroma, flavour, texture, value for money, ingredients, and above all else, taste.

To view a full list of the winners and further backdrop of the awards, please visit their website.