Creative Moment Award

The campaign focuses on Fridge Raiders as a convenient, high-protein option for busy lifestyles. It portrays tired and weary workers striving to persevere through the working day, until they find renewed motivation from a familiar, delicious, and high-protein snack. It’s a “work hard, snack harder” kind of lifestyle.

Lauren Pizey, Head of Brand – Fridge Raiders, explained: “This is fantastic recognition for the campaign which has been a huge hit with our consumers. I want to thank everyone across the team for supporting this and of course helping deliver one of our most successful campaigns to date.

“Our campaign spanned TV, VOD, other digital channels and hilarious content from comedian, Troy Hawke – the moustachioed motivator of the high street. We have also distributed over 55k samples and pulled the campaign into store to attract shoppers. ”

To get a flavour of the campaign, view our TV advert here.

Pilgrim’s Europe Brand team and campaign partner, Saatchi & Saatchi, helped bring the vision to life which will hopefully bring home the gong on 19 September. The Creative Moment Awards, in association with Opinium, recognises and rewards the best of the best in the creative industry today.